Francisco Ortiz, 16, went to a dance at the Boys & Girls Club four years ago. He hadn’t really wanted to get involved in extracurricular activities, but a dance sounded fun so he went. His mother, who had encouraged him to go, picked up a few flyers for programs offered in the organization. The Boys & Girls Club has become a cornerstone of his life. His future goal? To become an area branch director.
“You can come any day during the week and I’ll most likely be here,” he said. “It’s my second home.” Ortiz is one of many teenagers and children featured in a new commercial for the Boys & Girls Clubs of South Puget Sound. The Thursday night sneak preview for stars, their families and members of the staff featured movie snacks like popcorn and soda.
The commercial lasts 30 seconds, so it was screened several times. It will run on Comcast and Click! cable networks. It was made by the Tacoma-based advertising and communications firm JayRay, and Hand Crank Films took on 80 percent of the cost, said Jinnie Hanson, the Boys & Girls Club’s director of communications and marketing. Read more.